I have been trying to understand more about digital marketing, specifically SEO or search engine optimization. As I looked around for resources, I kept being routed to Udemy’s SEO Training Course by Moz.
This course appealed to me for two reasons:
- It is free
- It is run by Rand Fishkin, the bearded CEO of SEOMoz, and one of BusinessWeek‘s 30 Best Young Tech Entrepreneurs Under 30 of 2009
The course is billed as being for anyone to learn the basics of SEO. It is a series of short videos featuring Fishkin lecturing in front of a whiteboard for 3.5 hours total.
At the end of the course, you can then download a certificate of completion.
Udemy states the objective of the course as “Understand basics of SEO.” However, the information presented requires a lot of background knowledge from the audience. There are no definitions of terms, no explanations of concepts, just a head-first dive into strategy.
For me, the structure of the course made it difficult to follow. The lectures were good as far as lectures go, but there was no clear way to apply the information to the real-world.
There was no practice and no assessment. No way to check your understanding, or try things out.
As every video starts with a short intro called “Whiteboard Fridays,” it seems that it was intended first as a series of short video features, and not designed to be an entire course.
In that respect, there may be some value in treating this as a series of podcasts from an industry expert rather than a complete course.
This is a course for me to bookmark and come back to (maybe). As it stands, it is a CEO talking for three-and-a-half hours. While it is obvious Fishkin knows a lot about SEO, that format is hard to learn from.
If taken in small doses, and paired with real-world applications this could be a valuable resource. After getting a basic understanding of SEO somewhere else.
UPDATE: In the course of writing this, Rand Fishkin has left his position as CEO of Moz